Our Morrisons is having a major revamp and it’s part of a bigger drive to cut prices for consumers.
I recently asked if Morrisons could really take on Aldi and Lidl in terms of pricing. Well, let’s just say, they’re having a good go at it.
On 1 May, Morrisons pledged to cut the price of 1,200 products by an average of 17pc. I saw evidence of this today in my shop, with a firm favourite Jammie Dodgers down to 49p from over a £1.09. This price matches Aldi’s.
Looks like Morrisons is banking on the price cuts to encourage shoppers to spend more at the shop and less at Aldi and Lidl. Now I would welcome that as I would be able to get everything in one place and prefer Morrisons products sometimes.