Which are the best value Easter Eggs

Last Wednesday, I spent an evening testing Easter Eggs with some money bloggers and we chomped and debated until we’ve come up with this list for you.

Cashback site Quidco sponsored the evening, so a special thanks to them. The first round of egg testing consisted of a blind taste test with individual scores out of five. Then the prices and extras were revealed and the eggs were scored again for value for money.

There were 16 judges in total. Emma (From Aldi to Harrods), Lotty (Lotty Earns), Anita (Mrs Bargain Hunter) (little ole me), Andy (Be Clever With Your Cash), Lynn (Mrs Mummy Penny), Lisa (Unicorn Daydreams), Leanne (Broke in the Big Smoke) and Sara (Debt Camel) represented UK Money Bloggers, with the teams from Quidco and CheckoutSmart as well as journalists from Telegraph Money and The Daily Mirror rounding out the panel.

Here’s what we found:

Mars took the top spot for taste and value

The “Mars and Friends” egg (the friends being two full size Mars bars) was the clear winner – voted the top buy in terms of both taste and value for money. Everyone rated it above three out of five on taste, giving it an average score of four.

Half a point behind was the Asda Extra Special Belgian Chocolate Egg, second in both lists. Both the Mars and Asda eggs were liked for their thickness and creaminess, and of course tasted great too.

The cheapest and most expensive rated poor value for money

Bottom of the taste pile – and proof something cheap doesn’t make it worth buying – was Lidl’s Favorina egg. It was only beaten to the bottom of the value list by very expensive Divine and Heston by Waitrose offerings, rated very poor value for money despite doing well in the taste tests, and looking fantastic with a golden exterior.

There were a few big surprises too. Dairy Milk, Lindt and Thorntons all appeared in the bottom five for taste. Without the branding telling us what we were eating it seems these popular makes weren’t up to the standard we expect.

Full scores are below.

Scroll to the bottom for a chance to win some Hotel Chocolate goodies!

Full results of the Quidco/UK Money Bloggers Easter Egg taste test

Milk chocolate eggs

Here’s the egg-by-egg list, ranked by our value for money scores, and because we’re so nice, we’ve also sourced the cheapest place for you to buy them!

1. Mars Bar Easter Egg

Mars Easter Egg


280g. £3 at Sainsburys, £1.07 per 100g

Taste: 4/5

Value for money: 4.1/5



2. Asda Extra Special Belgian Chocolate Egg


100g, £2 at Asda, £2 per 100g

Taste: 3.6/5

Value for money: 3.25/5





3. Kinnerton Thomas and Friends Bumper pack

Thomas and friends Bumper Pack

100g, 80p at Asda, £1.25 per 100g

Taste: 3/5

Value for money: 3.25/5




4. Tesco Easter Egg Hunt box

Tesco Easter egg hunt box

350g, £5 at Tesco, £1.30 per 100g

Taste: 3/5

Value for money: 3.1/5



5. Dairy Milk Buttons Easter Egg

Cadbury's Buttons Easter Egg

128g, £1 at Asda and Morrisons, £0.78 per 100g

Taste: 2.9/5

Value for money: 3.1/5


6. Asda Free From Easter Egg

Asda Free From Easter Egg

115g, £3 at Asda, £2.61 per 100g

Taste: 2.9/5

Value for money: 2.8/5

This was my favourite egg.


7. Lindor Lindt Easter Egg

Lindt Lindor egg

215g, £6 at Asda, £2.79 per 100g

Taste: 3/5

Value for money: 2.7/5


8. Thorntons Classic Milk Chocolate Egg

Thortons Classic Easter Egg

220g, £1.82 at Waitrose and Ocado, £1.82 per 100g

Taste: 2.9/5

Value for money: 2.6/5



9. Moo Free Bunnycomb Egg

Moo Free chocolate egg

100g, £7 for two at Waitrose, £3.50 per 100g

Taste: 3.2/5

Value for money: 2.6/5



10. Lidl Favorina Easter Egg

Lidl Favorina Easter Egg

80g, £0.79 at Lidl, £0.99 per 100g

Taste: 1.9/5

Value for money: 2.4/5


11. Heston by Waitrose Holden Egg

Heston by Waitrose egg

365g, £20 at Waitrose and Ocado, £5.48 per 100g

Taste: 3.2/5

Value for money: 1.9/5



12. Divine Fairtrade Milk Chocolate Egg

Divine easter egg

55g, £3 at Ocado, £5.45 per 100g

Taste: 3.4/5

Value for money: 1.8/5




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